EXPERT CORNER

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HOW A BRAND STRATEGY CONNECTS WITH YOUR AUDIENCE (WAY MORE THAN A LOGO EVER WILL)

By Kristian Thompson

Starting anything is hard, but for the sake of this blog post we are talking about building a BRAND. In the beginning phases of business your focus is generally based on selling your product or service to bring awareness to it and rally customers and…

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ASK THE EXPERT: Navigating the City of Richmond Business License Process

By Rasheeda Creighton

Every month, JWC members have the opportunity to attend our “Ask the Expert” series: a time when we bring in experts to share their insights on important aspects of running a business, and members get their very specific questions answered. In June 2021, we partnered…

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All About Insurance

By Robert Brown

Life happens is an often used phrase. Life also brings the unexpected and sometimes not for the best. Insurance guards against the unexpected, the unplanned and sometimes catastrophic events that may happen in your life and business. Insurance isn’t a fun topic but it is…

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